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Gobee.bike Revamp

Identity / Logo / App / User Interface

Gobee bike is one of the first dockless bike companies in Hong Kong and in France. The revamp project for the bike-sharing startup includes corporate identity re-design and improving the app UI/UX for a more mature brand image. The new logo is a simplified bee, composed by 3 forms of hexagons: solid, stripe and outline. It also embodies the hidden word ‘go’ for gobee.

August 2017